AI Just Replaced Your Ad Team

What happens when brands run ads with no humans involved and influencers don’t technically exist?

In this edition we’ll be covering…

• Meta’s plan to let AI fully run ad campaigns by next year

• The rise of virtual influencers that are charming - and scary

• A tutorial on how to start generating video with Google’s Veo 3 in Gemini

• 5 trending AI signals to keep you sharp

• 3 more AI tools to keep you productive

• And much more…

The Latest in AI

Meta Will Put Advertising on Autopilot by Next Year

Meta's vision for the future of advertising? Fully automated campaigns powered entirely by AI.

By the end of 2026, Meta platforms like Instagram and Facebook look set to create and target entire ads using JUST AI alone…

Here's what that means:

• Brands provide only product images and budgets; Meta's AI takes care of text, images, videos, and optimal targeting.

• Ads personalize themselves in real-time, shifting content based on users' locations and interests.

• Other players in social media, like Snap and Pinterest, are racing to keep pace with similar AI-driven ad offerings.

So What?

Meta isn’t being coy about revolutionizing the future of advertising.

Automation will likely boost ad effectiveness but raises questions about creative control, brand safety, and the future role of human advertisers.

It’s either a brilliant efficiency move or another step towards brands losing personal touch. Either way, get ready for advertising to feel a lot more automated (and perhaps a little less human).

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Industry Intel

AI Influencers are Here, And They’re Influencing Pretty Hard

The influencer market is being infiltrated by some seriously convincing non-humans.

AI-driven personalities are signing brand deals and amassing followers, proving it doesn't always take heartbeats and breath to resonate on social media…

What’s going on?

• Virtual influencer Imma partners with luxury brands like Coach and Porsche, and even offers real-time style advice.

• Aitana, a hyper-realistic influencer from Barcelona, attracts invitations from real celebrities despite openly existing as AI.

• Caryn Marjorie, who created an AI clone of herself for fan interaction, quickly realized the complexities—and risks—of AI-driven human relationships.

So What?

While CGI influencers save a fortune on logistics and ego management, the rise of AI-driven personalities challenges genuine human connection in influencer marketing.

Real influencers may now find themselves competing not just on authenticity, but on proving they're actually human. Either way, the influencer world just got a compelling twist, and marketers will need to balance virtual charm with genuine authenticity.

Get Your Hands Dirty!

How To Use Veo 3 in Google Gemini

Good news! Google's latest AI video generation magic, Veo 3, just became available within Gemini for Pro users. When it was initially released, it was only available on Flow, but now you can vibe with it directly in Gemini.

The viral text-to-video capability has been sweeping the web, with millions of new videos being generated daily.

Here’s how you can use it directly in Gemini:

1. Navigate to Gemini and log in.

2. Toggle on Video under the chat, this will enable you to generate a video with Veo 3.

3. Type in a prompt and watch it come to life!

🔥 Some prompts to get you inspired:

A hyper-realistic close-up of a single dewdrop clinging to a spiderweb at dawn. The dewdrop refracts the rising sun, revealing a miniature, inverted landscape of distant trees and a flowing river. Soft, ethereal light, gentle morning birdsong and distant chirping insects.

A weathered cobblestone street in a bustling old European city during a sudden, heavy downpour. Rain streaks down historical buildings, reflecting vibrant neon signs. Reflections shimmer in puddles, and steam rises from hot asphalt. The sounds of heavy rain, distant thunder, and city chatter with muffled footsteps.

Quick Bites

Stay updated with our favorite highlights, dive in for a full flavor of the coverage!

ElevenLabs introduced Conversational AI 2.0, a significant evolution of its platform designed to enable the creation of the most sophisticated, capable, and trustworthy voice agents in the world.

A woman turned to Reddit for help after her mother fell victim to an AI deepfake scam involving a fake Owen Wilson, highlighting the increasing sophistication of deepfake technology and urging vigilance online.

GridFree AI, a startup co-founded by former Microsoft and BP executives, has emerged from stealth with $5 million in funding to develop modular, off-grid “power foundry” systems supporting data centers efficiently.

Microsoft Bing announced Monday that it is introducing the Bing Video Creator to its app, which uses OpenAI’s Sora model to let users generate videos from text prompts.

OpenAI COO Brad Lightcap details the company’s recent surge in enterprise growth and the success of partnerships with the UAE and Moderna, as well as what’s next for the AI giant, including its own AI 'ambient' device, accelerated AGI progress and partnerships in Hollywood.

Trending Tools

👻 Descript Underlord - AI video editor with the judgment you want in a collaborator, the expertise you want in a video pro, and all the tools it needs to make any video you want.

📜 Draftlex - The ultimate AI drafting tool for lawyers.

🌐 Perplexity Labs - Build anything from analytical reports and presentations to dynamic dashboards. Now available for all Pro users.

The Neural Network

Last week, we asked: How are you currently using AI in your coding workflow?

Turns out most of you aren’t yet! Time for everyone here to check out Cursor, Bolt, and Lovable.

Thankfully you’re in the right place to stay up to date 😏 

But in other news, we now have remote surgeons operating on patients in Beijing from Rome…

Until we Type Again…

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